Next’s 50% off sale starts on Thursday – with the promise of bigger discounts


Next is offering customers huge discounts with an ‘at least’ 50% off sale starting early on Thursday morning.

Many shoppers will be setting their alarms for the crack of dawn, with most stores across the country opening at 5am.

Bargains are expected to be available online via the clearance tab from 6am tomorrow.

It is currently unknown how high discounts will go, but customers will likely feel hopeful as the retailer has been known to cut prices by 70% in the past.

Although the majority of sale stock will be available from Thursday, it is believed more will be added each day until the end of the week.

Queues are predicted to be lengthy, as all customers who visit stores will be expected to adhere to social distancing guidelines.

Laura at Money Saving Expert has told customers to expect good deals, with sale items ‘at least 50% off rather than the more common up to 50%’.

She said: ‘Next also rarely offers other discounts and has just four main sales a year.

‘Based on what I’ve seen in previous Next sales, I’d expect to see womenswear, menswear, kidswear and homeware all included.

‘In previous sales, strong discounts included women’s tops for £5 (were £18) and men’s shorts for £8 (were £18), so I reckon we’ll see similar this time.’

The store had offered loyal customers VIP slots earlier this week so they could get first pick of the cheap products.

However, many customers claimed they had received error messages on the website, while others had their slots pushed back by hours.

A Next spokesperson has ‘sincerely apologised’ to shoppers who’d had a poor experience, blaming technical problems.

They said: ‘By way of explanation (but not excuse) the initial demand for sale items was much higher than we planned and this volume crashed our website.

‘The VIP sale site is now up and running properly. We are currently in the process of writing to those customers who were the most affected.’

Next has advised customers to check their local store for opening hours on Thursday.

Stay safe shoppers – and happy bargain hunting!